The campaign does feel like a great idea but I hope it does not backfire if a large number of consumers had the same experience. It is a thin line between sublime success and a brand protection nightmare.
The implications of where packs are shared across countries, some in the EU and some not such as Switzerland opened up the whole debate about whether the FIC could be a restraint of trade.
On top of GDA labelling and complying with FIR it seems that the sands are constantly shifting at the moment for those poor lonely souls responsible for food specifications at branded food companies in particular who are likely to be trading across multiple countries.
As a food industry we are constantly anxious about negative press coverage and the brand protection impact it can have.
QADEX customer complaints management software is a game changer.
Another example of how QADEX are enabling step change improvement in customer service.
Experience from existing salt reduction projects indicate that there is no one great substitute that will work across the board. The lack of a one size fits all solution will make life especially difficult for makers of ready meals and sandwiches.
Up to 20 million European citizens are food allergic. However, allergen management by patients and health practitioners, and allergen risk assessments, by the industry is thwarted by lack of evidence to either prevent food allergy developing or to enable allergen labelling and food specifications to protect adequately those who are already allergic.