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Damned if you do recall and damned if you don’t

Earlier this month we were all aware of the Fonterra botulism scare and the media coverage was vast with states such as China banning imports of New Zealand whey powder etc.

Now it all turns out to be false alarm.

From a brand protection perspective they have suffered a big hit, but if they had delayed the announcement and it had been positive they would also have taken a hit. Damned if you do and damned if you don’t.

But have a thought also for all those other food companies who we frantically looking at the implications on the supply chain risk management strategies and frantically searching food specifications and customer specifications to see if they contained whey powder from New Zealand. Without specification management software this will have been a time consuming, and eventually unnecessary task. Until the next scare.

Supply chain risk management is receiving increased attention, the distraction of false alarms is not ideal.

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