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Disgruntled Co-op members complain on facebook

The grocer reports this week that disgruntled co-operative group members have taken to facebook to vent their anger at lower than expected dividends.

Yet another example of the growing relevance of social media in complaints management and brand protection.

Without members complaining on facebook would the grocer have picked up on this news story, and now that the grocer has picked up on it will other media follow.

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