GDA+ labels touted as an option to accentuate the positive

It is being reported that European food and drink companies are exploring a voluntary front of pack labelling scheme that would allow food companies to highlight positive nutritional credentials.
On top of GDA labelling and complying with FIR it seems that the sands are constantly shifting at the moment for those poor lonely souls responsible for food specifications at branded food companies in particular who are likely to be trading across multiple countries.