As a nation of dairy lovers, Brits love mixing milk with their tea, enjoying a succession of cheeses and nutritious yogurts and topping tacos and pasta dishes with soft cheeses but as the love for the creamy, satisfying produce reaches a global market, delicious dairy is facing a cataclysmic demand that is set to outstrip supply by as soon as 2018. Global milk prices have recently endured a slight slump, but the determined demand for dairy still prevails.
The recent study, delivered by global food processing giant Tetrapak is their seventh dairy index entitled ‘A Global Balancing Act: Dairy Supply and Demand’ and outlines predictions from industry experts that within the following ten years, demand for dairy will undergo a surge of up to 36%, the equal of 710 million tons of milk annually by 2014.The rising call for dairy is attributed to an ever expanding global population, and the increasing urbanisation and flourishing prosperity of various formerly poverty stricken areas including Africa, Latin America and Asia. The unprecedented rise of China and India as economic leaders are also mitigating factors as dairy becomes an available option to an escalating array of the world.
The globalisation of the food industry has ensured that dairy, which has not always been such a demanded food category in the entire world, is beginning to establish itself as a hot commodity. Numerous Asian countries for example, do not drink or consume much milk or cheese but the ever expanding market and multicultural awareness mean that our food habits and interests can transcend vast global gaps. The dairy deficit that is to follow may naturally mean that prices will surge as an attempt to counteract the call for dairy.
Such demand will however give developed companies the opportunity to export ambient liquid dairy and powder products to growing economies but businesses are urged to also ensure that they do not sacrifice quality for quantity as they rush to meet requirements. Just as news has reached us that dairy has become a worldwide favourite, prestigious dairy companies Dairy Crest and Miller have slashed their own prices claiming that the dairy market has become increasingly volatile, milk is overproduced and there is at present a low demand. Such factors may include the risk of allergic reactions that can be attributed to dairy products including lactose intolerance. Such acknowledgements are not expected to become an enduring trend but more of a temporary blip on the horizon. The humble cow has been working hard for centuries now to bring us delicious dairy goods, and as the world catches on, we are interested to see how this one plays out.