Delivering supply chain solutions

As I travelled along the A17 last week I got stuck behind a truck which has the strapline “delivering supply chain solutions” emblazoned on it.
The more I thought about it the more I felt that the respective transport company could find a better way of getting across their mission.
Here at QADEX we could easily also use this strapline yet we are a completely different business.
Many other types of business operating within the food supply chain could also say that they are “delivering supply chain solutions”