For companies working in the food and drinks industry, I’m sure we all know that the new product development process is in no way an easy or straightforward process. The…
Compulsive viewing, I am rooting for Trish and the rest of the team, I really hope they continue to do well out of this. Some good PR for the food industry.
As an industry we do have a role to play, but consumers themselves may need to be more responsible for their intake.
It is also possible that variables such as ingredient lists and full nutrition tables will need to be locked down at an earlier stage, this will increase the pressures on already stretched new food product development processes (NPD)