As a food industry we are constantly anxious about negative press coverage and the brand protection impact it can have.
The food supply chain is so diverse and global that no matter how robust our supplier quality assurance are it is a constant challenge to monitor supply chain compliance.
So we all worry about what the media will pick next, and the impact it will have on branded food or private label suppliers.
So it was with a wry smile that I noted that according to an article in the Mail, people who drink before cooking are at greater risk of causing a fire. It is estimated that 17 million people in the UK have risked starting a fire by cooking while drunk, with professional workers being the ‘biggest offenders’. It is pointed out that the risk of fire is increased when people fall asleep leaving the cooker on.
Sounds like reporting the blindingly obvious.